How to Sell Nitrogen Tire Inflation

Tips for selling Nitrogen Tire Inflation to your customers.

First Things First

Before you start selling Nitrogen Tire Inflation to your customers, keep the following in mind:

Love it, and your customers will love it too
Inflate your own car or truck tires with Nitrogen so that you can see and understand the benefits firsthand. It’s easier to sell if you believe in it yourself.
Measure your customer’s tire pressures every time
Almost everyone unwittingly drives around with low tire pressure. Record individual tire pressures for every vehicle!
Know the benefits
Increased safety. Longer tire life. Better fuel economy. Reduced tire pressure fluctuation. Read more details on the benefits of Nitrogen Tire Inflation.

How to Price Nitrogen Tire Inflation

Our suggestion is to price the service between $10 and $15 per tire when converting an air-filled tire to a Nitrogen-filled tire, depending on the size of the vehicle’s tires. From that point on, perform free Nitrogen top-off’s as required.

We also suggest getting creative with your marketing and pricing. For example:

If selling the tire also, offer Nitrogen at a reduced cost, or include it in the price of the tire.
Include Nitrogen inflation as part of a tire service package, such as tire rotations, balances and alignments.
If you’re a new car dealer, add $80 to the sticker price of the vehicle.
Don’t forget the spare tire! To most customers, the spare tire is "out of sight, out of mind" but they will appreciate a properly inflated spare when they need it.

We have found that the above pricing strategies work no matter your geographic location. Customers are willing to pay for peace of mind and to see savings in their pocketbook!

Finally: Selling the Service

It’s time to sell the service! Actually, there really isn’t much selling involved at all. Nitrogen tire inflation sells itself. Here’s the basic process we recommend:

Did the vehicle come in with green valve stem caps?
If it did, and your shop didn’t do the original Nitrogen inflation, check the purity of the Nitrogen in the tires. If it’s less than 96%, you have a sales opportunity, since Nitrogen purity of less than 96% provides diminished benefits.
Measure the customer’s tire pressures
Document the pressure reading of each tire, along with the recommended pressure on the vehicles door jamb placard.
Do the tire pressures match the door jamb placard?
It’s likely that the customer’s actual tire pressures are below (in many cases, significantly below) the recommendation provided by the vehicle manufacturer. In this case, explain the benefits of Nitrogen tire inflation and the low per-tire cost involved, and you will find that a large number of customers will purchase the service.
If the tire pressures match the vehicle manufacturer specifications, congratulate the customer on properly maintaining their tires—it’s a rarity!
After the sale
Remind the customer that inflating with Nitrogen does not mean they no longer need to check tire pressures. Welcome them back to your shop at any time to top off their tires with Nitrogen for free. Not only is this a benefit to your customer but over time you are building a trust relationship with them.
Also mention to them that if they are out of town on a road trip and notice a tire that is low on pressure, it’s perfectly fine to top the tire off with regular air to make the tire safe again. Encourage them to bring the vehicle to you as soon as they return home so that you can find out why the tire is losing pressure (for example, a puncture).

How to Sell Nitrogen Tire Inflation

First Things First

Love it, and your customers will love it too

Measure your customer’s tire pressures every time

Know the benefits

How to Price Nitrogen Tire Inflation

Finally: Selling the Service

Did the vehicle come in with green valve stem caps?

Measure the customer’s tire pressures

Do the tire pressures match the door jamb placard?

After the sale

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