How to Sell Nitrogen Tire Inflation
Tips for selling Nitrogen Tire Inflation to your customers.
Tips for selling Nitrogen Tire Inflation to your customers.
Before you start selling Nitrogen Tire Inflation to your customers, keep the following in mind:
Inflate your own car or truck tires with Nitrogen so that you can see and understand the benefits firsthand. It’s easier to sell if you believe in it yourself.
Almost everyone unwittingly drives around with low tire pressure. Record individual tire pressures for every vehicle!
Increased safety. Longer tire life. Better fuel economy. Reduced tire pressure fluctuation. Read more details on the benefits of Nitrogen Tire Inflation.
Our suggestion is to price the service between $8 and $12 per tire when converting an air-filled tire to a Nitrogen-filled tire, depending on the size of the vehicle’s tires. From that point on, perform free Nitrogen top-off’s as required.
We also suggest getting creative with your marketing and pricing. For example:
We have found that the above pricing strategies work no matter your geographic location. Customers are willing to pay for peace of mind and to see savings in their pocketbook!
It’s time to sell the service! Actually, there really isn’t much selling involved at all. Nitrogen tire inflation sells itself. Here’s the basic process we recommend:
If it did, and your shop didn’t do the original Nitrogen inflation, check the purity of the Nitrogen in the tires. If it’s less than 96%, you have a sales opportunity, since Nitrogen purity of less than 96% provides diminished benefits.
Document the pressure reading of each tire, along with the recommended pressure on the vehicles door jamb placard.
It’s likely that the customer’s actual tire pressures are below (in many cases, significantly below) the recommendation provided by the vehicle manufacturer. In this case, explain the benefits of Nitrogen tire inflation and the low per-tire cost involved, and you will find that a large number of customers will purchase the service.
If the tire pressures match the vehicle manufacturer specifications, congratulate the customer on properly maintaining their tires—it’s a rarity!
Remind the customer that inflating with Nitrogen does not mean they no longer need to check tire pressures. Welcome them back to your shop at any time to top off their tires with Nitrogen for free. Not only is this a benefit to your customer but over time you are building a trust relationship with them.
Also mention to them that if they are out of town on a road trip and notice a tire that is low on pressure, it’s perfectly fine to top the tire off with regular air to make the tire safe again. Encourage them to bring the vehicle to you as soon as they return home so that you can find out why the tire is losing pressure (for example, a puncture).
Autopro Distributing, Inc
6026 Kalamazoo Ave SE
Suite 121
Kentwood, MI 49508